Fiat - My 2014 OOH,
DM, Press and Digital
Ad Campaign

Fiat launched 'My 2014' campaign with London based agency Krow. My task was
to role out various pieces of artwork
working in conjunction with an Art Director. The campaign covered OOH billboards,
press, digital and DM executions.

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The ads featured here were the first
'scented' ads to be trialled out by the
Evening Standard, re-creating the smell
of a new car on the front page.