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England Cricket Board

Traditionally the England Women’s Cricket team stills that are used for ECB, follow and utilise our 'We Are England' brand guidelines. Last year, Zak Media Agency evolved the style of the England Women’s Cricket team stills to differentiate from the men’s and took a serious lead approach, focusing on a style that incorporated the opposition colour ways and logos, rather than a format lead approach.

My task was to take the #wegotgame guidelines and the ECB guidelines (ODI) to find a design solution that brings the WGG brand world into the ECB assets so they work together.

All key arts would be rolled out across ECB owned channels in social, CRM and paid
media channels.


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