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Samsung -
Galaxy Z Flip Launch

In 2020, Samsung launched it's revolutionary Galaxy Z Flip phone. I was briefed to work
on the print and digital work for the Samsung Experience Stores. The target audience was focused at fashionistas/Generation Z.


The illustration for the window vinyls was by
a New York illustrator. Colours were adjusted
to make the vinyl stand out, the Galaxy Z Flip phone was comped on and a spot colour sat underneath the main vinyl.


Key visuals of the Galaxy Z Flip are supplied
by Samsung which are rolled out across POS and digital executions taking elements from these to work into various designs. 


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